It is a new year and what better way can we kick off the new year than by letting you all in on some secrets about our gear. The design that perplexes most people is our new Accent T-shirt. The most minimalist of our new designs is a way for us to declare our aspirations for the brand as well as give a shout out to the community in which we are a part of. The design itself is a reference to high fashion and street wear (if you know you know) and our goal of producing only the best products, which along with helping people is our main goal. Now available on our online store.
Our “Fractured” shirts are inspired by the idea of righting wrongs. Our hope is for people to be empowered to right the things that are wrong in this world. The graphic is designed so that, whether consciously or not, the viewer automatically corrects the image in their mind and correctly reads the word “liberty”. And thus the viewers themselves are already active participants in righting wrongs!